Quote: Jason Kindred @ November 23, 2006, 9:39 AMOne of the problems with modern comedy, is that "mainstream" seems to have become a dirty word. There doesn't seem much of an appetite to develop shows - or timeslots - which feature quality yet accessible comedy. TV executives would much rather arse about trying to develop shows which, at best, are only ever going to appeal to a narrow strata of society.
Good point. One of the problems is the production companies' obsession with demographics. I read an interview with Graham Linehan (when he was promoting The IT Crowd) in which he talked about meeting with a production company to pitch a show. As he was waiting in reception, he started to read their mission statement (posted on the wall for all to admire). It listed the likes and lifestyles of the people who they were making shows for. When GL went in to the meeting, he mentioned the mission statement and said, so basically you're appealing solely to women in their 20s who read Heat and all the other gossip mags and their reply was...yes.
Too many of today's shows are aimed at niche audiences (usually the 18-34 brigade). There is not enough variety, despite what other posters claim.