Aaron
Friday 25th February 2022 10:27pm [Edited]
Royal Berkshire
69,959 posts
It won't go under in traditional terms as it is owned by ITV and BBC, but it's not impossible they could choose to shut it down.
Will that happen though? I would think it unlikely. It's not a runaway success here but it's not a failure, and has proven a bigger hit in other countries. They will have their eyes on the long game - this is a still-emerging sector after all. A number of original series like the revival of Spitting Image have proven popular, and they're still only scratching the surface of what's available on DVD.
I'm a little baffled as to why they haven't started it with much more of a focus on it, but when they start really delving into their archives and publishing large numbers of shows that haven't previously been released, then they will get the real growth, and will attract the TV/archive/culture needs who should ultimately be underpinning the business.