I had a look at the website and it looks like a good idea but there is a lot of vague information as well. I would prefer the industry professionals to be named so I can research them and for more information on how the sumbissions are marked and what criteria is used such as common questions like how weighted is spelling and grammar and what are the word counts and any penalties. Maybe this information is provided after registering but I would prefer to have it without having to register first. It also says you 'focus on narratives' highlighting disability, mental health, gender etc which is great of course but does that mean submissions from those groups will be viewed more favourably and put other entrants at an instant disadvantage?
Something else that stands out is there is an entrance fee which is used for prize money and to pay people to read all the submissions but people trying to break out in the industry don't need glitzy award ceremonies and prize money they need contacts and auditions. The full address of the venue in Leeds is also omitted so I don't know if I could go as a spectator if I haven't entered or if I'm going to be given the address after entering. Or if the venue is even booked.
The heading 'Eleven chances to win' could be worded better and is also a bit misleading because it suggests one entry has 11 chances to win but it would be impossible for an entry to fall in to all eleven catagories. Instead of 'Eleven chances to win' it should simply say 'catagories' so it loses the lottery scratchcard vibe.
I hope it succeeds and more follow but to me it appears profit orientated instead of focussed on promoting the talent which rings alarm bells. It should be free to enter and have no presentation event. Just mention the winners on the website and make the prizes like 'A day in the recording suite at ITV' or 'a day with BBC scriptwriters' instead of a cash prize that you probably have more chance of winning in a casino.
