Quote: Hercules Grytpype Thynne @ 11th March 2015, 9:12 AM GMTNuts! Whole hazel nuts, Cadbury have taken them and covered them in chocolate
At this point, Mr Thynne was taken, still singing loudly, to a secure institution.
The Power of Jingles Page 2
Quote: beaky @ 11th March 2015, 6:06 PM GMTAt this point, Mr Thynne was taken, still singing loudly, to a secure institution.
Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts Nuts 
Don't Forget the Fruit Gums Mum
Here is some of my favourite jingles and adverts.
Quote: george roper @ 12th March 2015, 1:50 PM GMTHere is some of my favourite jingles and adverts.
Nice. Especially the Smash. I bought Look-In for a while but it wasn't anywhere near as good as Whizzer and Chips or Shoot. Currently, I am liking the TV commercial with the dog that plays the pan pipes beside a park bench. And on the radio, I must say that it is a delight to have the Big Red Building song back after all these years even though the lyric has changed from Petticoat Lane, where it was, to Golders Green Road.
I also love the Ward Security ad because it sounds so much like the 1970s what with that bloke's voice and the notes at the back which sound a bit Tubular Bells. It may be retro but to my ears it is art. I would like to know from a technical person why it was that the voices on commercials sounded so different in the 1960s/1970s. A part of it is in the types of voice they chose which I suppose could be described loosely as transatlantic but I feel sure that most of it was about what they were being fed through recording wise.
I wonder if they'd get away with "A finger of fudge" nowadays.
Quote: A Horseradish @ 12th March 2015, 9:25 PM GMTI would like to know from a technical person why it was that the voices on commercials sounded so different in the 1960s/1970s. A part of it is in the types of voice they chose which I suppose could be described loosely as transatlantic but I feel sure that most of it was about what they were being fed through recording wise.
Digital v Analogue?
Quote: Chappers @ 12th March 2015, 11:14 PM GMTI wonder if they'd get away with "A finger of fudge" nowadays.
Dirty Boy 
Quote: Hercules Grytpype Thynne @ 13th March 2015, 6:51 AM GMTDigital v Analogue?
That is a part of it yes but not all of it. There is - I don't know what to call it - a slight echo quality to it, a fullness, or as if it is beamed with clarity from outer space. It isn't "just the same as you hear on the bus" as recorded voices are now. And it was very commonplace. It can be noted in many of the links on this thread. Some of it could have been cultural - it was the new era of space exploration and transatlantic flight so maybe there was a bit of those things on the design side. But the main point has to be the technology vis a vis recording and transmitting. We are talking reel to reel here perhaps and multiple tracking? I don't really know what I am talking about in that area and would welcome further expert comment. It is something that genuinely interests me. Why the difference?
Equipment? Then and now.
Quote: Hercules Grytpype Thynne @ 13th March 2015, 6:36 PM GMTEquipment? Then and now.
Erm, yes thanks. Still have.
This fellow was recorded in the way mentioned, albeit to a floaty soundtrack:
British Caledonian - A Better Way To Fly -
https://www.youtube.com/watch?v=ZNtmjKMeG6s
Elsewhere from the 1970s with varying degrees of ambience:
1. Richard Shops are Bringing Back The Pretty Things -
https://www.youtube.com/watch?v=WftOH5qDxT0
2. Brentford Nylons - Fluff "Forgets" To Mention The Static -
https://www.youtube.com/watch?v=he32H-lQo7s
3. Volvo - The Safety Must Be The Power -
https://www.youtube.com/watch?v=Vqf7lFF-3_g
4. Houndsditch Warehouse - Five Floors of Bargains -
https://www.youtube.com/watch?v=mJ8Lv7qCo8Q
By the 1980s, it had all gone wrong as the Thatcher Cabinet colonised everything including yer actual airwaves except that voice of the 1970s "equipment" was at the end of one ad. Yep. It's BCal again:
British Caledonian - Caledonian Girls by the Post 1979 Conservative Party