I was visiting the Amazon offices recently, and I asked about their methods. "Well," said the exec, "name an author you like". Stephen King was the first that sprang to mind.
Suddenly a man came out of the cupboard, whacking away at the bongos and shouting about climate change. A few seconds after he'd finished, the exec stated, "then I guess you'd enjoy Shaun Hutson".
"How did you know that?", I marvelled.
"It's because we have these Al Gore rhythms," he replied.