Heineken and Carling had been vying with each other to come up with the best adverts, which was great for us viewers, but at the end of the day I think the Black Label ads from Carling won the "contest" when they made the series with "The Oblivion Boys" - Stephen Frost and Mark Arden. And for me, the funniest and cleverest was this one:-
https://www.youtube.com/watch?v=IUzA8FlcBPo
Quote;- "The ad was filmed at Pinewood Studios in London and has won three silvers, a gold and a black pencil at D&AD, and scooped Film Gold at Cannes Lions advertising festival the year it was made.
The line "I bet he drinks Carling Black Label", also used in an earlier 1984 ad for the brand, had originally been intended for use in a milk advertisement, but had been rejected."
Followed by the brilliant Old Spice crossover ad:-
https://www.youtube.com/watch?v=J_OvnQ25kdU
I wonder how many takes it took for the surfer to get it right?