The Battle of Brandings 1066
William: OK Matty, we're now a brand.
Mathilda: That's nice dear but ...
William: William the Conqueror, William the Bastard, William and Mathilda, Bill the Conk etc etc and all use of the name Norman. Ye scriveners of Sue, BowandArrowit and Runne have registered it in the Doomsday Book ...
Mathilda: It'll be nice to have the company ...
William: You'll have your company and I'll have mine ... Company-wise we're divorced ...
Mathilda: (nervously) Divorced ...?
William: It's a legal fiction ... It makes no sense but of course we are brutal and medieval ...
Mathilda: Oh, I see ... at least I think I do ...
William: And for good measure we - I mean I - I mean we two individually also have grabbed the brands Harold Godwinson and Edith - luckily both his lover and his wife have the same name - we Frenchies know how to do things!
Mathilda: Cheri ...
William: And we're - I mean I - I mean we two company-wise - are suing the Bayeux Tapestry weavers and their wives for unflattering brand infringement. Have you seen the nose on me, distinctly unflattering ...
Mathilda: But Cheri, I've just had a message from Edie, Harold's wife ...
William: Suing for peace, the olde cow, is she ...? Depending on my - or is it our? - charity?
Mathilda: Apparently she and Harold set up a company using the same scriveners before his unfortunate accident and branded (reads) "all the isles of Britain and any brands therein pertaining to the Kingdom and State, counties, districts and parishes including Normandy and its butter" and she's had an insurance company payout ...
William: Oh so that's how they're playing it - time to get really brutal and medieval ... Quick, wife©, we have to set up a stock exchange and use the power of the state to privatise everything in our part of Europe. In the meantime, get Doomsday Shares, Mergers and Acquisitions on the pigeon post - now!