Test Tie.
[Business man in 'Next' looking through various Ties.]
[assistant sidles up]
Asst: Can I help?
Business man: Not really sure. [holding up a tie]
Asst: Wanna take it for a spin?
Business man: ok
Cut to:
[ Man and Asst walking through the city with a brief case, wearing the tie, they go into starbucks]
Then cut to:
[ Man in a business meeting gesticulating with colleagues at a table talking about figures and stamping his fist on the table, still weating tie, Assistant in background]
Then cut to:
[ Man standing on table in a bar with tie around his head, shirt on but no trousers, a beer in hand , white powder on face shouting 'IT'S NOT MY FAULT THEY'RE POOR!!, whilst a gaggle of infantile business friends clap rhythmically and jeer and laugh. Assistant in background looking passive. ]
Then back to shop:
[ Both back in front of tie selection, man puts tie back]
Business man : hmmm, not really sure, Maybe another?
[back to searching through ties. Assisant still looking passive and helpful]