Godot Taxis
Sunday 15th September 2013 4:08pm
5,741 posts
Quote: zooo @ September 15 2013, 1:17 PM BST
So for a while no one really owned any videos, they just rented?
It seems strange to us because there isn't really a desirable consumer electronics product that people want that isn't 'relatively' affordable today but a video recorder would have cost the equivalent of around £1500 back then.
People rented them in the way that they had also previously rented other expensive electronic products like colour TVs and even radios before WWII - hence: Radio Rentals.
The first videotapes were expensive but were over engineered for home-use and didn't stretch or break or suffer dropouts like modern ones. They were effectively the same tapes as those sold to video rental stores, designed to withstand thousands of plays. Subsequently they became cheaper, consumer-grade products with a shorter life.
I think the late 70s and early 80s are difficult periods to conceptualise for people who didn't live through them. Even home telephone ownership was not universal. People would ask you 'are you on the phone?' when taking your details.